It’s obvious that the more buyers you can attract, the better your chances of not only selling your home, but getting the highest possible price.

One of the ways to make your listing stand out from all the others is to offer buyers a below-market-rate mortgage (a “mortgage buy-down”) that can help you hold out for the highest possible price and discourage low priced offers. How is this possible? Because a mortgage buy-down will save your buyers thousands of dollars during the term of their mortgage, and also help them qualify for a larger mortgage (and purchase price) than would otherwise be available.

The mortgage “buy-down” has been around a long time and used by many buyers, sellers and Fortune 500 corporations when relocating employees around the country – particularly during “Buyers’ Markets.” (Read about our experience working with Fortune 500 companies relocating employees).

The Major Benefits to Home Sellers

In most cases, offering an attractive mortgage rate of interest will produce more potential buyers than those for similar homes for sale without the buy-down; it also provides the seller a very flexible tool to negotiate the highest possible price (net, in pocket).

Timing

A mortgage buy-down can be offered at three different stages of your sales cycle: (1) when you first list your home for sale; (2) as a counter-offer tool if and when needed, and (3) if your home stays on the market for a long time, as a part of a “price reduction.”

Complimentary Counseling

A Counselor at HouseSavvy Mortgage Services (HMS) is available to answer your questions and develop a custom-tailored mortgage buy-down plan that best suits your unique situation. Just CALL 888-783-4440.